BD / GTM Lead
Vedang Agarwal
Gm, I'm Vedang. Been in crypto for 3+ years, helping protocols and infra scale through BD and GTM strategies. Focused, driven, and hungry about building things that matter.
Outside of work, I trade shit coins and occasionally donate to the market gods. Always curious, always building, always vibing.
4M+
users onboarded
200+
campaigns led
$370K+
revenue generated
600+
KOLs managed
Experience
- - Founding team member; drove GTM strategies, social growth, and early user acquisition.
- - Led KOL and trader outreach, campaign ideation, and execution to drive sign-ups, engagement, volume, and sustained trading activity.
- - Strategised and executed fundraising GTM plan, including investor outreach narratives, traction positioning, and product launch.
Business Development
- - Partnered and onboarded Bantr's first client Morph; executed campaigns, GTM & KOLs strategy.
- - Led growth across 200+ campaigns - generating $100K+ in revenue through strategic partnerships while building long-term relationships with 400+ projects including Trust Wallet, Linea, Tabichain, Bitlayer, Mint Blockchain, and Hyperlend.
- - Spearheaded Intract's TON app from zero to a Top 3 app in the TON ecosystem, partnering with TON as its official Proof of Humanity solution and onboarding 4M+ users.
- - Cross-functional collaboration across sales, product, and marketing to boost ROI and drive platform success.
Customer Success
- - Owned customer success end-to-end - 88% client retention through proactive partner support and seamless campaign execution.
- - Built custom features tailored to specific partner needs in close collaboration with the product team.
- - Individually drove 38% of total campaign launches and success in a lean team of 6.
KOLs & Creators
- - Onboarded 600+ KOLs and creators across DeFi, L2s, infra, NFTs, and gaming verticals.
- - Generated $50K+ in direct KOL-driven value for partner campaigns, driving visibility, traffic, and engagement.
- - Enabled successful launches for Tabichain, Build on Bob, Tea Protocol, Analog, Trust Wallet, and more.
- - Managed end-to-end influencer marketing - from lead identification, outreach, onboarding, pitch decks, to analytics.
- - Built and nurtured thriving communities for Linea, Intract, and Garden Finance across Discord and Twitter.
- - Managed day-to-day community ops during the Linea mainnet campaign - helping users troubleshoot, resolve concerns, and navigate platform changes in real time.
- - Created GTM docs, FAQs, campaign guides, and Twitter threads to educate the community; hosted Discord Spaces for live Q&A.
- - Drove partnership strategies boosting brand visibility and revenue growth.
- - Built and engaged a 30K+ member community through targeted campaigns.
- - Launched high-impact marketing campaigns alongside sales & marketing teams.
- - Formed strategic alliances with top NFT projects; hosted Twitter Spaces to drive education and engagement.
- - Created meme, thread, and educational content to drive awareness and retention.
Work
XO Market IPL Extension
Chrome extension for IPL prediction markets on XO Market - live odds, quick bets, and real-time match updates.
Chrome Extension coming soon
Education
Bachelors of Technology, Computer Science 2020 – 2024
SRM University