BD / GTM Lead
Vedang Agarwal
Gm, I'm Vedang. Been in crypto for 3+ years, helping protocols and infra scale through BD and GTM strategies. Focused, driven, and hungry about building things that matter.
Outside of work, I trade shit coins and occasionally donate to the market gods. Always curious, always building, always vibing.
4M+
users onboarded
200+
campaigns led
$370K+
revenue generated
600+
KOLs managed
Experience
- - Owned end-to-end distribution and user acquisition for KindSwap, taking the Solana-native platform from launch to its first 10K users through social media and quest-led campaigns.
- - Built partnership playbooks and campaign packages for DEXs, wallets, staking platforms, vaults, DeFi protocols, stablecoins, RWAs, and emerging chains.
- - Built and activated the project's creator and community distribution engine across X and Telegram, covering KOL outreach, onboarding journeys, campaign execution, and performance tracking.
- - Led competitive and go-to-market research across major spot and perpetual platforms to shape product positioning, UGC loops, partnership strategy, and measurable onchain growth.
- - Led ecosystem BD for Cluster Protocol, an AI infrastructure network on Base, across integrations, strategic partnerships, and co-marketing opportunities.
- - Built and managed a pipeline spanning 150+ partner conversations across AI, DeFi, wallets, data, infrastructure, security, and blockchain ecosystems.
- - Closed multiple strategic partnerships for CodeXero, Cluster's prompt-to-dApp vibe-coding IDE, expanding its integration pipeline and ecosystem reach.
- - Strengthened the protocol's social presence through partner-led campaigns, co-marketing, roundtables, and ecosystem activations with leading Web3 teams.
- - Drove 2.5M+ impressions across 9 active campaigns with a KOL network of 150+ creators achieving 200K+ website visits.
- - Onboarded high-profile cricket influencers including a 1.2M-follower creator, an official Mumbai Indians content creator, and an 848K Instagram creator; highest-performing post hit 45K+ impressions.
- - Built the BD pipeline from scratch while simultaneously targeting Telegram communities - led partnership outreach and handled day-to-day community ops to drive engagement and early traction.
- - Founding team member; drove GTM strategies, social growth, and early user acquisition.
- - Led KOL and trader outreach, campaign ideation, and execution to drive sign-ups, engagement, volume, and sustained trading activity.
- - Strategised and executed fundraising GTM plan, including investor outreach narratives, traction positioning, and product launch.
Business Development
- - Partnered and onboarded Bantr's first client Morph; executed campaigns, GTM & KOLs strategy.
- - Led growth across 200+ campaigns - generating $100K+ in revenue through strategic partnerships while building long-term relationships with 400+ projects including Trust Wallet, Linea, Tabichain, Bitlayer, Mint Blockchain, and Hyperlend.
- - Spearheaded Intract's TON app from zero to a Top 3 app in the TON ecosystem, partnering with TON as its official Proof of Humanity solution and onboarding 4M+ users.
- - Cross-functional collaboration across sales, product, and marketing to boost ROI and drive platform success.
Customer Success
- - Owned customer success end-to-end - 88% client retention through proactive partner support and seamless campaign execution.
- - Built custom features tailored to specific partner needs in close collaboration with the product team.
- - Individually drove 38% of total campaign launches and success in a lean team of 6.
KOLs & Creators
- - Onboarded 600+ KOLs and creators across DeFi, L2s, infra, NFTs, and gaming verticals.
- - Generated $50K+ in direct KOL-driven value for partner campaigns, driving visibility, traffic, and engagement.
- - Enabled successful launches for Tabichain, Build on Bob, Tea Protocol, Analog, Trust Wallet, and more.
- - Managed end-to-end influencer marketing - from lead identification, outreach, onboarding, pitch decks, to analytics.
- - Built and nurtured thriving communities for Linea, Intract, and Garden Finance across Discord and Twitter.
- - Managed day-to-day community ops during the Linea mainnet campaign - helping users troubleshoot, resolve concerns, and navigate platform changes in real time.
- - Created GTM docs, FAQs, campaign guides, and Twitter threads to educate the community; hosted Discord Spaces for live Q&A.
- - Drove partnership strategies boosting brand visibility and revenue growth.
- - Built and engaged a 30K+ member community through targeted campaigns.
- - Launched high-impact marketing campaigns alongside sales & marketing teams.
- - Formed strategic alliances with top NFT projects; hosted Twitter Spaces to drive education and engagement.
- - Created meme, thread, and educational content to drive awareness and retention.
Work
XO Market IPL Extension
Chrome extension for IPL prediction markets on XO Market - live odds, quick bets, and real-time match updates.
Chrome Extension coming soon
Education
Bachelors of Technology, Computer Science 2020 – 2024
SRM University